I always really enjoyed the way my former summer internship location, BRIGADE, lays out their online portfolio with how they describe and display the designs they’ve produced for their clients. Based from Hadley, Massachusetts, BRIGADE has worked with many well-known clients around the United States, some of these including SVEDKA Vodka, San Fran Granola and Black Birch Wines. I particularly enjoy their San Fran Granola and SVEDKA portfolio work layouts that display the designs they created for products, packaging, ads, etc.
SAN FRAN GRANOLA’s use of large and full-screen, clear resolution photos makes the product stand out, with the design and logo even more so. Using color photos gives the viewer an insight to what the flavors are and how they’re being shown by the different color bags. The bags are all placed to be photographed on a white background, however the logo has white type on a colored background to stand out to the viewer.
SVEDKA uses both large and cropped color photos to showcase the branding being used on multiple mediums, including billboards, vehicles, pamphlets, recipe cards, product tags, etc. The vibrant color themes for each flavor/drink is appealing and inviting, and the color high-resolution photos strongly display the design work well also. 3-D objects like the glass vodka bottle itself or the cardboard display case are shown in their original layout based on a white background. The photos of their designs are always clear, distinct and visually interesting that keeps your eye engaged.
Vibrant colors of design work and strong photographs to display their work are two key elements that work best in producing an online portfolio. Also – varying the amount of close up and full size photos to showcase design work is important to letting the viewer see as many sides of the piece as possible when they aren’t able to tangibly view it in person.