Arlo is a Graphic Design firm in Chicago. Arlo Portfolio’s focuses on logo design. Many well-known logo designs were done by Arlo such as American Eagle Outfitters, Nike, AXE body Spray etc. I find it interesting that one firm as branded all of these well-known places we see today. The logos are all so different and very well designed so it seems that it did’t come from one single firm. Many of the works they photographed are shown in a few different views. Zoomed in or on different products such as a bag, tags or the logo itself which is specifically shown in American Eagle Outfitters images.