Arlo is a Graphic Design firm in Chicago. Arlo Portfolio’s focuses on logo design. Many well-known logo designs were done by Arlo such as American Eagle Outfitters, Nike, AXE body Spray etc. I find it interesting that one firm as branded all of these well-known places we see today. The logos are all so different and very well designed so it seems that it did’t come from one single firm. Many of the works they photographed are shown in a few different views. Zoomed in or on different products such as a bag, tags or the logo itself which is specifically shown in American Eagle Outfitters images.
What I found most interesting about VSA Partners, was the fact that they have client stories on their website. They placed all of their clients in a grid. The website is simple and very easy to follow. My eyes were focused on each individual item on the page because they didn’t over load items on the pages and kept it straight forward. They branded many well known companies (Cole Hann, Harley Davidson Motor Cycle, IBM, etc) and used images and the logos they created to best represent what they did for them.
I chose this designer’s portfolio because I was captivated by all the different photos he had for each of the designs he created that went on different mediums. For this beer brand Ithaca Beer, he included photos of the label, box packaging, cardboard boxes, logo, typefaces and paper products. I enjoyed seeing the continuation of the logo and label design being carried out in numerous places. The photos ranged from full screen photos to angled views on a blank backdrop, and even some artistic layouts of the beer bottles themselves.
I always really enjoyed the way my former summer internship location, BRIGADE, lays out their online portfolio with how they describe and display the designs they’ve produced for their clients. Based from Hadley, Massachusetts, BRIGADE has worked with many well-known clients around the United States, some of these including SVEDKA Vodka, San Fran Granola and Black Birch Wines. I particularly enjoy their San Fran Granola and SVEDKA portfolio work layouts that display the designs they created for products, packaging, ads, etc.
SAN FRAN GRANOLA’s use of large and full-screen, clear resolution photos makes the product stand out, with the design and logo even more so. Using color photos gives the viewer an insight to what the flavors are and how they’re being shown by the different color bags. The bags are all placed to be photographed on a white background, however the logo has white type on a colored background to stand out to the viewer.
SVEDKA uses both large and cropped color photos to showcase the branding being used on multiple mediums, including billboards, vehicles, pamphlets, recipe cards, product tags, etc. The vibrant color themes for each flavor/drink is appealing and inviting, and the color high-resolution photos strongly display the design work well also. 3-D objects like the glass vodka bottle itself or the cardboard display case are shown in their original layout based on a white background. The photos of their designs are always clear, distinct and visually interesting that keeps your eye engaged.
Vibrant colors of design work and strong photographs to display their work are two key elements that work best in producing an online portfolio. Also – varying the amount of close up and full size photos to showcase design work is important to letting the viewer see as many sides of the piece as possible when they aren’t able to tangibly view it in person.